VIU by HUB
Mobile
Project Overview
HUB International approached us with the challenge to design a mobile app that would reshape how people engage with insurance. VIU is and app that just like the web product is designed to be a companion and a guide to you all through out your insurance journey. whether you are getting quoted for a new policy, renewing your old policies, or importing and managing your current policies from other places VIU’s goal is to help you effortlessly handle all your insurance needs right from the palm of your hand.
The Process
In the initial phases, I partnered with a design researcher to embark on an in-depth competitive audit, seeking insights from both direct and adjacent players in the field. Our focus was on addressing pivotal questions such as the genuine demand for an insurance brokerage app, the pain points inherent in the insurance policy process, and the authentic expectations users had from a product of this nature. The discoveries we unearthed in this process laid the foundation for the initial design concepts.
Collaboratively, we transformed these concepts into a hypothesis and used that to break things down further into a core list of features. This then paved the way for a well-structured roadmap. Armed with this strategic framework, we initiated the design process. Our concepts came to life in tangible form taking shape as a MVP launch of the mobile app as well as a comprehensive design system tailored for the mobile app experience. This design system would go on to influence the web and mobile web teams as well.
